Climate Stories
TEAM: Erica mendel, Copywriter; Michael Shea, Copywriter; Shaunda Lambert, Strategist; Jemimah Ekeh, Experience Designer; Grace Hudson, Art Director; Andrew Krysinski, Creative Brand Manager
expertise
social impact
uX Design
2023
Background
Insight
![](https://framerusercontent.com/images/62HmLaQm6SWwLWbJ4odjGoYjixU.jpeg)
Climate change displacement is a reality that affects many Americans. However, there are two distinct groups: those who have been displaced by climate change, and those who are aware of climate change but have not personally experienced its effects, including displacement.
Challenge
How might we highlight the realities of climate change refugees and get them help they need?
Solution
Emerging Climate Change Refugees: People who have or are currently experiencing climate change displacement who would like to share their experiences and possibly get the help they need.
The Climate Observer: These are informed observers of climate change however they are not aware that climate change displacement is happening closer to home. When informed, they are ready to help out in the best way possible.
The homepage design leads with compelling imagery to reflect the urgency displacement.
![](https://framerusercontent.com/images/Mt3bbIzkcGA11s364daC4tDOAvE.png)
The homepage design leads with compelling imagery to reflect the urgency displacement.
FOCUS: Story Post Feature
On the homepage, I created a story post scroll to allow folks to find up-to-date climate stories and information.
Focus: Live Reports
As climate change continues to impact communities around the world and in our backyard.
Aftermath the Game
PROOF OF CONCEPT
Notes on branding design: each color is inspired by the levels of intensity from a heat map. Bold fonts allow for clarity in messaging. Art Direction led by Grace Hudson.
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