The future of movie theaters
Independent Study: Transform the multiplex into the new third space
Design Strategy | Service Design
Some analysts are predicting that theater companies will need to downsize their screens to healthy range of 25,000. Currently in the US and Canada, there are about ~40,000 screens.
Box office in 2022 currently stands at 66 percent of 2019. Many films that would once go to theaters now debut on streamers, COVID hasn’t gone away, and theaters are still trying to claw back their audiences
Consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the real world.
Consumers desire leisurely moments and love watching movies in theaters but are less than satisfied with the current theater experience in terms of convenience, price and offerings.
Redesign the movie theater experience into a moment for escapism and spontaneity for the cost-conscious, adventurous consumer
Profession: Professional Editor/Writer (Remote Worker)
The desire to connect with others especially after the first years of the pandemic
Wants more excitement near her home
Finds movie-watching at home isolating but is annoyed by fellow movie watchers who talk or scream during film screenings.
Psychographic Audience: The cost-conscious, post-COVID consumer eager to find more communal spaces for entertainment and pleasure, after years of isolation and impending uncertainty.
Introducing: The Elements of Cinema 3.0
the space adapts to new experiences
allow audiences to choose their adventure based on price and need
curate new memorable experiences for the average consumer.